Rozetka
The leading online store in Ukraine, offering a variety of goods of different categories and providing the convenience of online shopping.
Input
As the sole designer, I guided the entire design process from conception to completion, proposing and implementing hypotheses to facilitate the user's use.
Result
I developed an original and cutting-edge design that reflects current trends and integrates innovative concepts designed to enhance the user experience.
Design Process
Information Architecture
User Journey Map
Competitive Analysis
Wireframe & prototype
Testing
Final design
Information Architecture
User Journey Map
Competitive Analysis
Ukrainian market analysis
Analysis of Ukrainian website design shows that the vast majority of Ukrainian websites show signs of outdated design. Lack of modern adaptability and limited design solutions can affect user experience and competitiveness in the market.
Global market analysis
The global market confirms the similarity of the main trends and characteristics of our current market. This may indicate a common pattern and potential application of strategies and practices from the global market to our marketplace.
Analysis of the global market has confirmed that outdated design is not an exclusive problem of our market only. This indicates that the market as a whole requires an updated and modern adaptation of its visual appearance. This can provide us with an opportunity to differentiate ourselves from our competitors by offering modern and user-satisfying solutions.
Wireframe
I created and presented wireframes to the client to visualize the structure and layout of the site before development began. This step helped identify interface problems and suggest adjustments, which ultimately saved time and resources.
Testing
I created and presented wireframes to the client to visualize the structure and layout of the site before development began. This step helped identify interface problems and suggest adjustments, which ultimately saved time and resources.
The Cart button merged with favorites and it was difficult for the user to find it
In most cases, detailed information is included on three product pages
Before
After
button "Add to cart" was made and moved to the bottom of the card, the information was replaced by the speed of delivery
Knowing that search is one of the main conversion elements of a website, I moved away from the usual output
Before
After
It was added, search by category, by brand, product suggestion already in the search, as well as the suggestion of auto-correction of the query
© 2024 Oleksandr Nesterov
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